Peter Stroink is a partner at Boer & Croon Corporate Communication.

He works as project leader and adviser for clients in both the profit and non-profit sectors. Like no other he knows that a strong market position and brand name not only have favourable effects for companies, but also make them very vulnerable and create many obligations. Consumers and citizens hold “their” companies and governments directly accountable in several respects, they take a critical view of their conduct and communication activities. Peter has a preference for projects in which he can advise organisations how to operate and communicate more effectively in their own areas of activity as well as avert crises and disasters.

After working as a journalist for several years, Peter worked in the communication business for many years in six different posts at Shell. From 1995-2001 he was a director and consultant with the global communication consultancy Burson-Marsteller.